In season four, they got a submarine and a different bus and a new beachside headquarters. In season three, they traded that in for a special plane. Later in season two, the pups junked their perfectly good HQ for a roaming tour bus. And it was such a success that a feedback loop was created. Super Spy Chase meant a new line of toys had to be created, forcing parents back out to the shops for the latest plastic tat. From a creative point of view, this was catastrophic – it created a new Paw Patrol hierarchy whereby Chase, that brown-nosing git, would for ever be seen as the leader – but commercially it ripped open the floodgates. So, in season two, they turned Chase into a spy. If everyone had a Paw Patrol toy, then it meant that people would stop buying Paw Patrol toys.
#Paw patrol dogs cracked
Before very long, every worn-down, nagged-out parent had cracked and submitted, and, by the following year, gross product sales had reached £188m. The first Paw Patrol toys were released in the middle of 2014, before the first season had even ended a line of figures, soft toys and vehicles that proved astonishingly popular. However, Paw Patrol was also subject to a clear schism in quality. But the show on the whole had a sensible underlying schema. The mayor was just a negligent woman who walked around with a chicken in her handbag.
Chase, the matinee idol of the Paw Patrol, constantly elbowed his way to the front of every episode at the expense of poor, overlooked Zuma. The male dogs heavily outnumbered the females. Even Paw Patrol – a dystopian fantasy about every terrible thing that would happen if a society chose to privatise its emergency services and sell them to a suspiciously wealthy 10-year-old with a worrying penchant for strapping heavy robotic equipment to puppies – was a source of relief, at first. Compared to this, even the most cynical, conventionally made kids’ show is a relief. Traditional kids’ shows now have to compete with badly animated nursery rhymes, toy unboxers and – in one unfortunate incident I stumbled across three weeks ago – a Lego remake of Avengers: Endgame where Captain America gets stabbed through the heart by a home invader. T hanks to YouTube, children’s entertainment has become the wild west.
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